Maple Hill Milk x Young Shits
Art Direction + Copywriting
History’s Drink of Record
Dairy Milk has been consumed by humans for about 10,000 years, but it is is one of the most publically hated on drinks. In a marketplace currently full of “alt” and “almost” milks, dairy milk stands as the OG of all milks.
To prove we’re the realest in the game, we’ll ditch the only cap we’ve ever worn in dairy—our plastic cap.
Real Milk,
NO CAP
The Looooooooooooongest
Birthday Post
We’ll use Instagram’s new 5120x1080 format to flex dairy milk’s longevity with a birthday tribute worthy of a 10,000-year-old legend.
Since Milk’s been in the game for a while, legends across generations will make sure to show their love.
Realest Person I know
Maple Hill throws playful jabs at alternative milks by tapping into the TikTok trend, ‘Me, talking to the realest person I know.’ We’ll also spotlight milk in unexpected, tongue-in-cheek rescue moments.